Below are samples of my published work. If you’re interested in an SEO audit or strategy help, fill out this simple questionnaire and I’ll respond within three business days. Otherwise, contact me with questions or inquiries.
SEO/GEO Claude skills
GitHub — Claude skills for SEO, content and AEO work
White papers
Mercury — Report: The new economics of starting up
Ramp — Fraud, Fines, and Forensic Audits: The true cost of legacy corporate cards and expense management
Content marketing
The Sausage Project — Tailgating Tips for Hosts Who’d Like To Actually Enjoy Game Day
The Sausage Project — Meal Prep Tips to Make Weekday Meals Less Boring
Reddit — 10 million Boomer-owned businesses need new owners. Is buying one a smart bet? — Mercury’ top performing Reddit ad, and the most-viewed article on the site from May-July 2026.
The Sausage Project — The United States of Sausage
Berxi — What Is Dental Malpractice Tail Coverage?
Quadient — What are the biggest CCM platforms in 2026?
Quadient — How do you migrate from a legacy CCM system in 2026?
Quadient — What are the top ways to implement AI in accounts receivable in 2026?
Quadient — How do you measure the ROI of AI in accounts receivable in 2026?
Quadient — What features should you look for in accounts payable automation tools in 2026?
Quadient — How do you streamline and modernize accounts receivable operations?
Berxi — How Much Does $1 Million Liability Insurance Cost?
Berxi — How to Get Business Insurance: A Complete Guide for Small Business Owners
Mercury — Why mid-career execs are buying instead of building businesses
The Sausage Project — Why Sausage Is Essential to Fat Tuesday and Creole Cooking
The Sausage Project — Easy Wrap Ideas That Turn Anything Into a One-Handed Meal
The Sausage Project — How to Clean a Cast-Iron Pan (the Right Way)
Sonary — Why your business tech stack is slowing you down – and the simple fix
Berxi — What Are Common Reasons for Filing Dental Malpractice Cases?
Berxi — 4 Real Examples of General Liability Claims Against Landscapers
Berxi — When Is It Too Late to Buy Professional Liability Insurance?
Visa — 7 working capital strategies for mid-size companies to boost growth
American Operator — The Skilled Labor Crisis in America’s Reshoring Efforts
Ghostwriting
Crew Capital — Yesterday’s Threats, Tomorrow’s Market: Richard Stiennon on AI and Cybersecurity’s Next Era
Crew Capital — Build to Sell: How Paul Heard Prepares Startups for Billion-Dollar Acquisitions
Mercury — Steady Ship: A guide to navigating market volatility
Editorial
Gizmodo — He’s a One-Man Animation Studio: ‘AI Hasn’t Changed Me Yet’
Gizmodo — His Machines Work Perfectly. They Just Don’t Do Anything
Travel + Leisure — This T+L Reader Favorite City in Spain Has a New 14-room Hotel in a 15th-century Palace
Condé Nast Traveler — How Spain is Preparing for the August Solar Eclipse
Travel + Leisure — Inside the World’s First Climate-neutral Cruise—Powered by Garbage
Wine Enthusiast — Will the Canary Islands’ Wines Ever Get the Audience They Deserve?
Travel + Leisure — These Mexican Spirits You Probably Haven’t Heard of Are Like a Vacation in a Glass
The New York Times — Passengers Say Turkish Airlines Flights Have Unwelcome Guests: Bedbugs
Branded content
Travel + Leisure (sponsored) — 3 Tips for Booking A Last-Minute Summer Getaway
Travel + Leisure (sponsored) —Go Beyond the Guidebook
Travel + Leisure (sponsored) — Discover a More Authentic Australia
Travel + Leisure (sponsored) — Invest in Yourself at These 4 Global Wellness Destinations
Travel + Leisure (sponsored) — See Which of These 4 Unique U.S. Cities Best Fits Your Travel Personality
Affiliate marketing
Fox Business — The best credit cards for international travel
Fox Business — The best credit cards for JetBlue flyers: Earn points and perks
Fox Business — Amex EveryDay® Preferred Credit Card review: A solid option for suburbanites who commute
Older clips
Content marketing 2025
The Sausage Project — Your New Years Resolution? Eat More Chicken Sausage.
The Sausage Project — How Turducken Went From Cajun Oddity to National Thanksgiving Star
The Sausage Project — These Chicken Sausage Pizza Combos Will Make You Forget Pepperoni Exists
The Sausage Project — National Sausage Month Is Here, So We Made You a Sausage Calendar!
Sonary — How small businesses are rethinking online presence in 2025
American Operator — 3 Operators Share How Tariffs Are (And Aren’t) Impacting Their SMBs
American Operator — What is a Quality of Earnings (QoE) report?
American Operator — Industry Deep Dive: A Guide to Acquiring a Metal Fabrication Company
Mercury — A founder’s guide to GTM strategy: Getting your first 100 customers
American Operator — Comparing Net Income, EBITDA, Adjusted EBITDA, Free Cash Flow, and SDE
American Operator — Understanding Personal Guarantees in Business Lending
American Operator — Accounting Firm Acquisitions: Opportunities and Considerations
American Operator — Negotiating a business acquisition with real estate involved
Berxi — Do I Need General Liability Insurance for My Business?
Berxi — Business Owner’s Policy vs. General Liability Insurance
Berxi — General Liability vs. Commercial General Liability
Berxi — How Much General Liability Insurance Do I Need?
American Operator — What happens to excess cash in a small business? Balancing return of capital and growth.
American Operator — 10 tips for navigating business brokers
Berxi — General Liability vs. Professional Liability Insurance
Berxi — What Does General Liability Insurance Cover?
Berxi — What Insurance Does a Bookkeeper Need (and Why)?
Berxi — Why Do Tax Preparers Need Insurance?
Volt — The Three Major Higher Ed CRMs: A 2025 Comparison Guide
American Operator — An operator’s guide to financing your small business acquisition
Ghostwriting 2025
Crew Capital — Make the Secure Path the Easy Path: How Salman Baset Scales Security without Slowing Growth
Crew Capital — The Three C’s of AI Marketing: Scott Wilder’s Framework for Scaling Intelligence
Crew Capital —The Compound Cost of Shortcuts: Kimberly Lytikainen on Building Legal Structure to Thrive at $40M, $100M and Beyond
Crew Capital — Move Fast and Make Mistakes: How Andy Pitre Built HubSpot’s Multi-Product Empire
Crew Capital — Don’t Wait for Perfect: Sven Litke’s Guide to Analyst Relations without Enterprise Resources
Crew Capital — Start Narrow, Stay Close, Scale Smart: Tanuj Gulati on Building, Exiting, and Reinventing in Cybersecurity’s AI Era
Crew Capital — Build Like You’re Public: Vasile Tiple’s Playbook for Startup Legal Operations
Crew Capital — Problem First, Product Follows: How Cong Yu Turns AI Research into Scalable Enterprise Impact
Crew Capital — From Report Factory to Revenue Oracle: John Queally on the RevOps Transformation
Crew Capital — The Portfolio Approach to Growth: How George Bonaci Builds Sustainable Demand Generation
Crew Capital — The PEAK Approach: Godard Abel on Building Software Companies That Transform Industries
Crew Capital — Strategic Storytelling: How Justine Crosby Translates Technical Narratives from the Factory Floor to the Boardroom
Crew Capital — The Science of Scaling Sales: Frank Golden’s Framework for Early-Stage Startups
Crew Capital — Legal Mind, Security Leader: How Bradley Schaufenbuel’s Dual Expertise is Transforming the $150B Cybersecurity Industry
Crew Capital — From Code to Company Building: How Sunil Rao is Reimagining Enterprise Sales
Crew Capital — The Blueprint for B2B Success: Rob Bailey on Building Multiple Billion-Dollar Companies
Crew Capital — Mark Sachleben: Braving the Dot-com Bubble and Soaring in Silicon Valley’s Surge
Editorial 2025
Travel + Leisure — How a Secluded Japanese Museum Pioneered the ‘Art Hotel’—and 5 More to Visit Around the World
The New York Times — Rewards Travel Now: Too Many Points, Not Enough Seats
Travel + Leisure — One of the Best Ways to Experience the Northern Lights Is With an Astronomer at Sea — Here’s What It’s Like
Travel + Leisure (print) — You, Too, Can Be a Points Guy
Travel + Leisure (digital version) — How to Be Smarter With Airline Miles and Hotel Points in the Year Ahead
Content marketing 2024
Berxi — Can I Get General Liability Insurance Without a Business License?
American Operator — The Myth of Absentee Business Ownership: Why ‘Hands-Off’ Usually Means ‘Hands Full’
American Operator — Investing in SMB acquisitions over the years: How a once-fragmented market is more accessible than ever
Elastic.co — What is code profiling?
Berxi — What Does General Liability Insurance Cover?
Berxi — 5 Real Stories of Small Business Mistakes & How to Help Avoid Them
Mercury — Understanding the different types of SaaS churn
Mercury — What are the benefits of revenue diversification?
Mercury — What is net promoter score?
Ghostwriting 2024
Crew Capital — From 50 to 1,500: John Thimsen’s Principles for Scaling Engineering Teams
Crew Capital — Douglas Hanna: How Open-Source ‘Heat’ Fuels Community and Revenue Growth
Crew Capital — Teresa Wykes: Empowering People through Talent Intelligence
Crew Capital — Building Smarter with AI: A Roundtable with UiPath’s Ed Challis
Crew Capital — Greg Henry: Shifting from Corporate Giant to Startup Dynamo and Priming for IPO Success
Crew Capital — Highlights from Crew Capital’s Annual European Founders’ Dinner: Scaling for success in an AI-driven world
Crew Capital — Kiersten Gaffney’s Masterclass: Marketing’s Role in Accelerating Product-Market Fit
Crew Capital — Rachit Lohani: Setting the Standard for Employee Recruitment and Retention
Crew Capital — Jay McBain: Mastering Market Expansion Through Network Building
Crew Capital — Driving Revenue: Clari CRO Ben Fiechtner’s Formula for Building and Benchmarking Sales
Crew Capital — Unlocking Sustainable Growth: Sanjeev Arya’s Formula for Partnership, Profitability, and Purpose
Crew Capital — Scaling the SaaS Ladder: Subskribe CEO Durga Pandey on Navigating from Seed to Growth Stage
Crew Capital — From Early Vision to Software Giant: Lavina Cojocaru’s Journey to Building a Generational Technology Business
Editorial 2024
Wired — The ‘Rolex on the Wall’ That Kissinger, Reagan, and Sinatra Loved, but You’ve Never Heard Of
Travel + Leisure (print) — All That Bitters Is Gold
Older editorial works
Columbia Journalism Review — Stop killing your social stories with bad headlines and images
Condé Nast Traveler — How the Concorde Was Supposed to Change Travel (But Didn’t)
Condé Nast Traveler — The Best Debit Card for International Travel
Condé Nast Traveler — How Airlines Trick You into Buying “Cheap” Flights
Thrillist — I Went to the Olympics and Found Rio’s Wildest Party at a Gas Station
Thrillist — This Credit Card Hack Can Save You $50 Every Time You Fly
Garuda Indonesia Colours Magazine — Mexico City
Branded content 2024
Travel + Leisure (sponsored) — 5 Thrilling Destinations for Your Next Adventure
Investopedia (sponsored) — Simplify Auto Financing With Ford Credit
Investopedia (sponsored) — How to Take the Stress out of Financing Your First Ride
Branded content 2023
Architectural Digest — Volvo Cars Introduce their Smallest SUV Ever, the Fully Electric EX30
Condé Nast Traveler, Dec. 2023 (print) — Florida Keys sponsored content in print
Older affiliate marketing
SFGate — Flight delay compensation: How I got $1,300 from my airline
SFGate — I finally got a lululemon Everywhere Belt Bag. Here’s how I found one.
My résumé
Marketing strategy deck
I’ve conducted SEO/GEO and YouTube audits for a variety of clients in health, higher education and B2B SaaS industries. I’d be happy to share work samples upon request.
Image editing
I’m proficient in Photoshop and have edited custom main images throughout my career. This is a sampling of splash images and headlines from my time at HuffPost.
